Tag: social media

How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk...

“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You...

If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in...

If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely to hit walls, struggle with your people, and ultimately risk losses—monetary and otherwise. Likewise, if...

The global outsourcing network was worth $92.5 billion as of 2021. And while the outsourcing industry is growing, those who consider outsourcing don’t want to sacrifice efficiency and want to keep costs down. Fortunately, Deloitte’s Global Outsourcing Survey in 2021 found 88% of respondents reduced costs and 78% standardized and increased process efficiency through investing...

It doesn’t matter how small your business, what industry you’re in, or even how many members you have on your internal marketing team; outsourcing all or part of your marketing can save you time and money. We’re talking thousands of hours and thousands of dollars. With money back in the bank and time freed up...

The numbers game is over, especially if you’re trying to connect with Millennial Moms. Gone are the days of pumping out multiple blogs, 47 social media posts, and email blasts every day. The evolution of content to a more value-driven model is good news; marketers and the companies they serve can refocus on creating value,...