BA Women's Alliance: Express Website

The BA Women’s Alliance champions women who seek to make a difference in the world. They know that a small amount of support can make all the difference in someone’s life; so they aim to enrich the lives of women, so that those women, in turn, can make all the difference in the world.

The BA Women’s Alliance was founded to honor B.A. Rudolph, a remarkable woman who set her goddaughters with the task of helping other women, and whose ideals they emulate.

CHALLENGE: Create an Express Website that seamlessly integrated the new branding, properly told the story of the organization and facilitated donations.

STRATEGY: Redesigned their website to ensure it was properly optimized, clearly and concisely shared the story of the organization and ensured it was designed to facilitate conversions.

TACTICS:

• Built the site using our Express Website theme
• Integrated new branding elements to fully customize the aesthetics and branding
• Streamlined navigation
• Ensured there were clear CTAs on each page
• Connected application, donation and contact portals to backend databases to properly facilitate their business
• Set up recurring donation options
• Created donation packages

RESULTS:

In the first 30 days of launching the website:

• 27% of traffic came from organic search

We love working with these BA(dass) Women and are so excited for their ongoing success!