OCedar-Website-Redesign-Case-Study-Home
OCedar-Website-Redesign-Case-Study-Easywring
OCedar-Website-Redesign-Case-Study-Comparison-Contact
OCedar-Website-Redesign-Case-Study-Case-Study-Comparison-Home
OCedar-Website-Redesign-Case-Study-Case-Study-Comparison-EasyWring
OCedar-Website-Redesign-Case-Study-Comparison-Contact

O-Cedar: Website Redesign

Websites


O-Cedar provides quality household cleaning products with a strong focus on innovation. O-Cedar prides themselves on the research and technology used to develop their cleaning products. While this century-old company has proven the test of time, their website needed to keep up with online shopping trends.

CHALLENGE: Optimize clicks to purchase, create a simpler browsing experience to share the full product story, and humanize the brand.

STRATEGY: Create a custom-designed and developed site that organized over 100 products while maintaining a branded feel.

TACTICS:

  • Researched frequently asked questions and provided answers to them in website copy
  • Featured product video highlighting the main competitive qualities
  • Delivered complete product stories for featured products
  • Established an optimized mobile experience
  • Used personable imagery that resonated with our target audience
  • Optimized website for conversion

RESULTS:

We launched the new website in November of 2018 and have seen the following performance metrics comparing the first 90 days of launch to the previous 9o days.

  • Increased conversions by 43%
  • Increased users by 32%
  • Increased new users by 32%
  • Increased sessions by 39%
  • Increased number of session per user by 5%
  • Increased pageviews by 31%

We continue to update their online strategy with ongoing initiatives while optimizing the website for traffic and conversion growth!

A 100 year-old company

increases conversions 43%

More Projects