O-Cedar: Website Redesign


O-Cedar provides quality household cleaning products with a strong focus on innovation. O-Cedar prides themselves on the research and technology used to develop their cleaning products. While this century-old company has proven the test of time, their website needed to keep up with online shopping trends.

CHALLENGE: Optimize clicks to purchase, create a simpler browsing experience to share the full product story, and humanize the brand.

STRATEGY: Create a custom-designed and developed site that organized over 100 products while maintaining a branded feel.


  • Researched frequently asked questions and provided answers to them in website copy
  • Featured product video highlighting the main competitive qualities
  • Delivered complete product stories for featured products
  • Established an optimized mobile experience
  • Used personable imagery that resonated with our target audience
  • Optimized website for conversion


We launched the new website in November of 2018 and have seen the following performance metrics comparing the first 90 days of launch to the previous 9o days.

  • Increased conversions by 43%
  • Increased users by 32%
  • Increased new users by 32%
  • Increased sessions by 39%
  • Increased number of session per user by 5%
  • Increased pageviews by 31%

We continue to update their online strategy with ongoing initiatives while optimizing the website for traffic and conversion growth!

A 100 year-old company

increases conversions 43%

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