Ureeka: Logo Design

Logo & Branding

Ureeka supports small business and startup entrepreneurs in Silver Cities (mid-sized cities like Buffalo, Baltimore, and St. Louis) by providing access to expertise and mentorship. They are working towards becoming a major crowdsourcing platform for entrepreneurs to gain access to expertise, mentorship, products, and services needed for success.
The logo brings this mission to life with an icon that shows connection, growth, and potential, and also ties in the meaning of "eureka" — a moment of discovery, a burst of potential, an exclamation.
The colors and font chosen work with the logo market to signify energy, confidence, friendliness, and inspiration.

Shows connection, growth and potential

Incorporates the meaning of "eureka" — a moment of discovery.

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