EmpowHER: Logo Design & Branding
Logo & Branding
EmpowHER, a BA Women initiative, is an application-based, 8-week intensive summer program in Washington, D.C. designed for progressive women. EmpowHER will help participants, who already have Washington, D.C.-based internships, prepare for and succeed in their positions—and help to launch their careers.
This summer program has been around since 2012, but was never officially named and needed a little extra love to support the BA Women's Alliance's growth goals. We were tasked with naming this powerful program, ensuring that the brand properly communicated everything this brand stood for:
- United women
- Climbing mountains and overcoming adversity
- Youthful but not young or informal
- Approachable, friendly and welcoming
Additionally, BA Rudolph, the namesake of the parent nonprofit, always had a thing for tiaras. So we wanted to include a nod to the tiara legacy in this design as well.
We love this brand and creating this branding system was a true pleasure!
The BA Women's Alliance Summer Initiative: EmpowHER
EmpowHERing women during their D.C. summer internships