EmpowHER: Logo Design & Branding

Logo & Branding

EmpowHER, a BA Women initiative, is an application-based, 8-week intensive summer program in Washington, D.C. designed for progressive women. EmpowHER will help participants, who already have Washington, D.C.-based internships, prepare for and succeed in their positions—and help to launch their careers.

This summer program has been around since 2012, but was never officially named and needed a little extra love to support the BA Women's Alliance's growth goals. We were tasked with naming this powerful program, ensuring that the brand properly communicated everything this brand stood for:

  • United women
  • Climbing mountains and overcoming adversity
  • Youthful but not young or informal
  • Professional
  • Trustworthy
  • Optimistic
  • Progressive
  • Approachable, friendly and welcoming

Additionally, BA Rudolph, the namesake of the parent nonprofit, always had a thing for tiaras. So we wanted to include a nod to the tiara legacy in this design as well.

We love this brand and creating this branding system was a true pleasure!

The BA Women's Alliance Summer Initiative: EmpowHER

EmpowHERing women during their D.C. summer internships

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