BA Women's Alliance: Logo & Branding

The BA Women’s Alliance champions women who seek to make a difference in the world. They know that a small amount of support can make all the difference in someone’s life; so they aim to enrich the lives of women, so that those women, in turn, can make all the difference in the world.

The BA Women’s Alliance was founded to honor B.A. Rudolph, a remarkable woman who set her goddaughters with the task of helping other women, and whose ideals they emulate. We were tasked with renaming the entire organization, ensuring that the brand properly communicated everything this brand stood for:

• Sophisticated and mature
• Regal, yet approachable
• Authentic
• Progressive
• United

It was such an honor to play a role in helping to rebrand this amazing organization and give them a new and improved look to help them reach their goals!

I can't say enough good things about the team at Brainchild Studios (BCS). We did a national search to find a firm that could handle a large, complex communications project on an aggressive timeline... and WOW we were blown away. They were incredibly thoughtful in their work, really taking time to understand us as a client and brand we represent. We'd love to work with them again and highly recommend them to others!

MARY BRUCE,  EXECUTIVE DIRECTOR BA Women's Alliance