Milwaukee 2020 Marketing Collective Logo & Branding

The Institute for Women's Leadership (IWL) at Marquette University asked us to create their logo for their new institution to support women in leadership, specifically through research endeavors. IWL's mission is to advance women’s leadership locally and globally through pioneering research, innovative programming, and collaborative engagement. They received $5 million in funding from Claire Rolfs and the Thomas J. Rolfs Family Foundation to leverage the research talents of Marquette’s remarkable community of scholars to become a national thought leader on women’s leadership issues.

When working through the logo design, we wanted to convey strength, courage, advocacy, fearlessness, empathy, intelligence, and sophistication. We used these motivations and coupled them with Marquette's iconic Jesu Church and found ourselves with this logo, providing unity of our ideals and the foundation of the organization.

We crafted the following creative assets:

• Logo
• Social Media & Email Promo Graphics
• Banner
• Postcard Templates
• Poster Templates
• Powerpoint Templates

As always, we love collaborating on initiatives that support gender equity and equality. We are so humbled to play a small role in the great things IWL will do!