The holiday season is the most wonderful time of the year. It’s a time for relaxing with friends & family, hosting dinner parties and giving back to the community. Even though this is true — it’s also a time for small businesses to reconnect with their fans — and there’s no better way to do so, then with fun, festive social media campaigns.
Too often, businesses make the mistake of using the holidays as power periods to boost their sales. Yes, sales tend to rise over the holidays. However, that does not mean brands cannot be authentic, original and sentimental.
5 Social Media Tips for Small Businesses to keep in mind for the Holiday Season:
- Get into the holiday spirit.
Your home doesn’t have to be the only thing that’s decorated during the holidays! Keep your brand current by adding some cheer to your graphics, such as your Facebook and Twitter cover photos and icons.
- Build holiday momentum.
Most of your fans aren’t going to be ready to start thinking about the holidays. Don’t overwhelm them by flooding their inbox and newsfeed with holiday promotions. When creating your schedule, pay attention to how much holiday content you’re planning to post. One way to kick off the holidays is by creating a schedule for your content. The schedule should map out the weeks and months leading up and through the holiday season with specific goals for each of the big days.
- Be a resource.
While the holidays are — without a doubt — a time for celebration and giving thanks, they are also a time of great stress for a lot of your fans. Don’t add to that stress by overwhelming them with sales content and aggressive promotion. Instead, provide them with something they can actually use this holiday season. It can be something as simple as advice for preparing their shopping list, tips for throwing a dinner party, or even a special coupon for subscribers only.
- Be authentic.
One of the biggest reasons people choose to shop with small businesses, throughout the year and during the holiday season, is the personal connection they’re able to provide. Use what makes your business special to connect with your fans.
- Encourage fans to share the holiday cheer.
Social media is meant to be, well, social. In order to grab their attention, create highly relatable, emotional, human-interest content that will tug at the heartstrings, draw them in, evoke sentiment, or make them laugh. Once you have their attention — encourage your followers to participate in the conversation!
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