The Simple Home: Strategy and Execution

The Simple Home is a senior living interior design and accessories company. They source home accessories for common areas, model apartments, and memory care activities for senior living companies and their interior designers.

With a focus on making the little things the big things, The Simple Home came to our team looking for additional strategy and content support to assist her in growing in a way that worked best for the founder while advancing and maintaining their current content blueprint. 

Challenge: Better understand how to build efficient and effective marketing efforts and continue to increase the value of the business.

Strategy: Uncover opportunities for additional revenue streams and create a content strategy that spoke directly to The Simple Home’s target audience and the problems they are looking to solve. 

Tactics:

• Create, distribute and analyze an audience survey to further understand the overall audience preferences, challenges, expectations, and areas of opportunity.
• Build an original and supporting content strategy based on the data collected from the survey.  
• Provide copywriting and editing services to increase optimization of blog posts.
• Define The Simple Home’s future goals through executive consultation and coaching.
• Provide consultative direction and insight to help streamline internal operations and overall management of The Simple Home.

Results:

Through a combination of strategy and research, executive consulting, coaching, and content creation, we helped The Simple Home discover a clearly defined future for the business, achieving success for both the owner and the company at large.