EPI: Branding

Exit Planning Institute is the leading exit planning education facility in the country. After two of our leadership team members went through the CEPA Masterclass Program and became Certified Exit Planning Advisors (CEPAs), we began to build a relationship with the team at EPI. EPI is proud of the caliber of content they produce, however, they were looking to elevate their visual aesthetics to match the quality of content. 

In response, we helped to update brand standards and design templates for long and short-form copy (a white paper and a one-pager) and social media graphic templates. Our goal was to provide versatility in each of these templates to allow for more flexible content streams while still feeling cohesive and on-brand for EPI. 

We updated several branded templates by taking a mix of what was working well from previous branded designs, in addition to their brand guidelines, to refine color, text styles, and photography, to create a more clean and inviting aesthetic. 

We are very proud of our relationship with EPI and look forward to continuing to support them in multiple strategic endeavors.