Tag: content marketing

What is the Difference Between NoFollow and NoIndex? Digital marketers spend a lot of time and energy perfecting each page of content on a website. Each page has a purpose, with well-researched and strategically worded content that has a target user in mind. Content is generated to bring in leads and build authority to web...

What is Social Media? It seems like an obvious question. You know what Twitter is. You probably use Facebook. But how would you define social media? Everyone has their own ideas about how to use it, but truly understanding social media will allow you to reach your full potential online. Let’s start by examining the...

5 Reasons Content is So Important for Your Website Your company's website is the cornerstone of your marketing strategy. It's your number one place to educate potential customers, provide detailed information about your company and even interact with customers. But your website should be more than a dumping ground for product information and contact details....

7 Tips to Formatting Content to Engage Readers Creating a continuous stream of new digital content is important to the success of your company’s online presence. Search engines, such as Google, like new and up to date information, which means you have a big job on your hands. However, in a world with so much...